Google Ads Video Answers

How does an advertiser benefit from using Google Trends?

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  • Google Trends can plan an ad campaign by trendspotting and nowcasting.
  • Google Trends can browse case studies showing how past ad campaigns have succeeded.
  • Google Trends can discover the top questions their target audience is asking.
  • Google Trends can validate an idea by asking the audience directly.

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Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)

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Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?

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Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)

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