Identifying a challenge they’re experiencing or an opportunity they want to pursue. Becoming aware of the ways your solution can help them. Evaluating different approaches or methods available to help them with a challenge or opportunity they’ve decided to address. Trying to choose a specific solution within a specific solution category. Download HubSpot Inbound Sales […]
Ideal customer profiles are for business-to-business sales teams, while buyer personas are for sales teams that sell directly to consumers. Ideal customer profiles broadly describe a target market, while buyer personas define specific sorts of people in that market. Ideal customer profiles describe your existing customers, while buyer personas are based on your leads and prospects. Ideal […]
goal consequence implication timeline Download HubSpot Inbound Sales Certification Exam Answers (PDF)