- By advertising your store’s address and its offerings on the radio.
- By sending a follow-up survey via e-mail after a new customer leaves your brick-and-mortar store.
- By A/B testing potential new logos and tracking which is most effective.
- By bringing online shoppers into your brick-and-mortar store.
A single branch of Simpson Shoes has been operating since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Bert Simpson, is concerned about where potential customers might see the ad. Where would the Simpson Shoes Local Inventory ad appear?
On a billboard anywhere in North America. In Google search from a device within 30 miles (48 km) of the Simpson Shoes location. In a Google search from a device anywhere in North America. On a billboard within 30 miles (48 km) of the Simpson Shoes location. Download Google Ads Shopping Certification Exam Answers (PDF)
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device. The appropriate bid can often be a static target that is challenging to reach. If you do not bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids […]
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
With Google Ads you always pay using cost-per-reach, predetermined by your budget. Google Ads saves you time by deciding what your budget will be on a daily basis. With Google Ads, your ads will show on every available search engine. With Google Ads, you can choose a maximum amount to spend per month. Download Google […]