- By advertising your store’s address and its offerings on the radio.
- By sending a follow-up survey via e-mail after a new customer leaves your brick-and-mortar store.
- By A/B testing potential new logos and tracking which is most effective.
- By bringing online shoppers into your brick-and-mortar store.
Mary owns an automotive parts store, and wants to differentiate her brand. She’s considering launching new ads with Google to influence automotive shoppers at the start of their purchasing journey. If Mary went with Showcase Shopping ads, where would her customers see the ads? (Choose two.)
In text messages sent from the Google Shopping app. In the Google Shopping app. At the top of Google searches on desktop computers. On other automotive parts stores’ websites. At the top of Google searches on mobile browsers. Download Google Ads Shopping Certification Exam Answers (PDF)
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent campaigns from becoming “Limited by Budget” Download Google Ads Shopping Certification Exam Answers (PDF)
What’s one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability?
Identify profitable geographical regions for new stores. Create insightful and popular video promotions. Personalize the customer experience wherever they may be searching. Build e-mail lists for marketing to new customers. Download Google Ads Shopping Certification Exam Answers (PDF)