- By mobile, credit, or application
- By phone, e-mail, or postcard
- By license, agent, or engines
- By index, payment, or vendor
Julie is trying to determine why there are such dynamic fluctuations in the conversion volume of her online website in the past three months. She begins investigating possible causes for the fluctuations. What are two recommended actions she can take in her investigation? (Choose two.)
Introduce ad changes to see if conversion volume fluctuates in a similar pattern as the current fluctuation. Have other members of her marketing team double-check her conclusions to rule out user error. View the Time Lag Report to better understand her visitor’s conversion path. Review the full history of her account changes over the specific date […]
Gail is a marketing manager who received a series of ads from her creative team. She wants to improve her ad content by using A/B testing. Which type of ads will Gail compare?
Ads with exposed groups, on the same message, and directed at the same audience. Ads with unexposed groups, on the same budget, and directed at the same audience. Ads used in brand lift, on the same channel, and directed at the same audience. Ads used in identical ways, on the same channels, and directed at […]
Carlos has a physical store and doesn’t have the ability to sell his products online. But he still advertises online and wants to measure how effective his online ads are in driving new customers in-store and generating new sales. What is the best way for Carlos to achieve this within Google Ads?
Create a new audience to represent offline shoppers. Import offline conversions. Use Audience insights to define an offline audience. Use Attribution Modeling to analyze offline purchasers. Download Google Ads Measurement Certification Exam Answers (PDF)