- By mobile, credit, or application
- By phone, e-mail, or postcard
- By license, agent, or engines
- By index, payment, or vendor
Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?
Media mix model Attribution Machine learning Cross-channel Download Google Ads Measurement Certification Exam Answers (PDF)
Sara’s a marketing executive for an online clothing retailer. She’s focused on data-driven measurement to drive sales of her company’s clothing lines. She turned to Google’s automated machine learning to help her company gain a competitive advantage in the marketplace. What does Sara do to succeed at automation?
She needs to learn the data models used by Google’s automation systems. She needs to choose a CRM that can process the data from Google’s automated machine learning. She needs to assign data values to her manual optimization processes in real time. Sara first breaks down her organization’s data silos to ensure data quality. That […]
Sarah’s a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client’s products across multiple channels. Which type of marketing strategy can Sarah use to drive sales to her client’s physical locations?
A search engine optimization strategy to rank for keywords. Third-party lead generation to qualify inbound leads prior to contact. An online-to-offline strategy to drive offline sales with online ads. A strategy designed to mimic all ads directly from similar local businesses. Download Google Ads Measurement Certification Exam Answers (PDF)