Explore your lead’s goals and challenges. Guide your lead toward the right conclusion, even if that’s not to buy from you. Explore the ways your product or service can help your lead achieve their goals or overcome their challenges. Position yourself as an expert who can help your lead sort through their goals and challenges. […]
Ask questions about their budget and authority to make sure they’re a qualified lead. Skip the connect call and transition immediately into an explore call. Run the connect call as you would have if they had answered the phone when you initially called. Move the conversation to email to make it more convenient for them. […]
Verify their buying authority Provide some kind of help or value to them Determine how good of a fit they are for your offering Monitor their content for four to six weeks Download HubSpot Inbound Sales Certification Exam Answers (PDF)