might already be interested work at major corporations have a budget, the right authority, a need, and a timeline are already familiar with your product or service Download HubSpot Inbound Sales Certification Exam Answers (PDF)
An anonymous website visitor A person who buys a product without speaking with a sales rep A lead who requests a product demonstration A person who has visited your website and identified themselves in some way Download HubSpot Inbound Sales Certification Exam Answers (PDF)