Google Ads Measurement Answers

Heather’s using Google Ads to promote her online olive-oil business. She’s setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website. Which category of conversion action should Heather select as part of the setup?

Knowledge GlassComments Off on Heather’s using Google Ads to promote her online olive-oil business. She’s setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website. Which category of conversion action should Heather select as part of the setup?
  • Set-up​
  • Lead
  • Purchase
  • Page view

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Google Ads Measurement Answers

Darian has a gourmet cupcake business and needs a website to compete with the other bakeries in his area. He has a Google My Business listing and wants to use the website builder to create a personalized design for his business. What are the steps, in order, for building a website using Google My Business? (List the first step at the top.)

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Darian signs into his Google My Business. Darian selects Website from the Home menu. Darian updates all his relevant business information. Darian adds images, including a cover photo and virtual tour. Darian chooses a unique domain and points it to the website. Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Google My Business verification has specific requirements for approval: the business name must be exactly as it appears in real life, and the business can’t have multiple locations in one physical address. What’s the third potential reason for disapproval in the verification process?

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Location has no photos. Location isn’t yet open. Location uses one category. Location includes no posts. Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Joshua is creating a new Google Ads campaign and wants to track specific actions customers take on his website. He knows that a global site tag has been implemented on the site, making the use of event tags a possibility. Which two types of event tags can Joshua create? (Choose two.)

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Click Session time Page load Download Bounce Rate Download Google Ads Measurement Certification Exam Answers (PDF)