Google Shopping Ads Answers

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

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  • Recommended campaign bid scaling
  • A recommended Campaign-level Target CPA (cost-per-acquisition)
  • A recommended average daily budget
  • A recommended Campaign-level Target ROAS (return-on-ad-spend)

Download Google Ads Shopping Certification Exam Answers (PDF)

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Google Shopping Ads Answers

Today’s consumers are more demanding and less patient than before. What’s one way to grow your business by delivering the type of service they expect?

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Make sure all products sold online are delivered the next day. Make sure your prices are the lowest, via frequent comparison with other vendors. Provide a seamless experience, using data to connect and personalize content. Provide a mobile app that lets customers quickly repeat previous purchases. Download Google Ads Shopping Certification Exam Answers (PDF)
Google Shopping Ads Answers

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

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Manual control Machine learning Bidding suggestions Sitelink extensions Auction-time bidding Download Google Ads Shopping Certification Exam Answers (PDF)
Google Shopping Ads Answers

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

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Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her ads to users. Machine learning helps her set the appropriate bid for each and every auction. Download Google Ads Shopping Certification Exam Answers (PDF)

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