Google Ads Measurement Answers

Google My Business verification has specific requirements for approval: the business name must be exactly as it appears in real life, and the business can’t have multiple locations in one physical address. What’s the third potential reason for disapproval in the verification process?

April 13, 2020Knowledge GlassComments Off on Google My Business verification has specific requirements for approval: the business name must be exactly as it appears in real life, and the business can’t have multiple locations in one physical address. What’s the third potential reason for disapproval in the verification process?

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Google Ads Measurement Answers

What are two benefits of selecting Google Firebase as your attribution partner in Google Ads? (Choose two.)

April 13, 2020Knowledge Glass

You get access to automatically generated remarketing lists for Firebase-published apps. You no longer have to manually link your Firebase account to your Google Ads account. You can easily index your app in Google search. You can import conversions, adding any additional code to enable automatically collected events. You can use audiences created in Firebase for conversion […]

Google Ads Measurement Answers

Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels?

April 13, 2020Knowledge Glass

Multiple media channels may use different tools to measure brand lift. Multiple media channels aggregate all your data into a single view. Multiple media channels use ads in identical ways. Multiple media channels consolidate campaign data for actionable insights. Download Google Ads Measurement Certification Exam Answers (PDF)

Google Ads Measurement Answers

Mary’s a marketing manager for a nationwide restaurant chain. She’s considering which channel she should use to advertise her restaurant’s new menu upgrades. She decides to use traditional channels. Which traditional channel should May use to reach a broad audience?

April 13, 2020Knowledge Glass

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Heather created KPIs (key performance indicators) for her shoe company. She’s using metrics to determine whether or not those KPIs have been met. Using the dropdown menu, select whether each option is one of Heather’s KPIs or a metric.

Google My Business provides businesses with opportunities for connecting with their customers online. What are two ways Google My Business would help engage your customers? (Choose two.)

Google My Business verification has specific requirements for approval: the business name must be exactly as it appears in real life, and the business can’t have multiple locations in one physical address. What’s the third potential reason for disapproval in the verification process?

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What are two benefits of selecting Google Firebase as your attribution partner in Google Ads? (Choose two.)

Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels?

Mary’s a marketing manager for a nationwide restaurant chain. She’s considering which channel she should use to advertise her restaurant’s new menu upgrades. She decides to use traditional channels. Which traditional channel should May use to reach a broad audience?