You get access to automatically generated remarketing lists for Firebase-published apps. You no longer have to manually link your Firebase account to your Google Ads account. You can easily index your app in Google search. You can import conversions, adding any additional code to enable automatically collected events. You can use audiences created in Firebase for conversion […]
Multiple media channels may use different tools to measure brand lift. Multiple media channels aggregate all your data into a single view. Multiple media channels use ads in identical ways. Multiple media channels consolidate campaign data for actionable insights. Download Google Ads Measurement Certification Exam Answers (PDF)