- Share information with customers, capture personally identifiable information, send emails to visitors, and track their online movements.
- Share visitor information with vendors, forecast sales, complete ecommerce transactions, and gain insights into purchase history.
- Share information with competitors in your market, capture visitor’s personal information, and complete transactions online.
- Share information with customers, manage multiple listings together, engage with customers, and get insights on customer behavior.
Richard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation?
He needs to learn the data models used by Google’s automation systems. He needs to assign data values to his manual optimization processes in real time. He first breaks down his organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm. He needs to build data spreadsheets that can […]
You’re working in your Google Ads account and set up offline conversions. You need to download the template for “Conversions from Clicks.” Which two file types are supported by conversion templates? (Choose two.)
CSV XML Google Sheets Google Forms HTM Download Google Ads Measurement Certification Exam Answers (PDF)
Sarah’s a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client’s products across multiple channels. Which type of marketing strategy can Sarah use to drive sales to her client’s physical locations?
A search engine optimization strategy to rank for keywords. Third-party lead generation to qualify inbound leads prior to contact. An online-to-offline strategy to drive offline sales with online ads. A strategy designed to mimic all ads directly from similar local businesses. Download Google Ads Measurement Certification Exam Answers (PDF)