- Tag Manager
- Search Ads 360
- Data Studio
- Display & Video 360
Which Google measurement product is designed for brick-and-mortar retailers that collect shopper purchase data in a customer relationship management system?
Store visits Brand lift Store sales direct Mixed media Download Google Ads Measurement Certification Exam Answers (PDF)
When a campaign yields positive results, it’s not necessary to investigate metrics with the same vigor as when your campaign falls short of expectations. Ultimate insight comes from looking at each campaign in isolation rather than aggregating your learnings from all campaigns into a single view. Measurement results should lead to actionable insights; it should […]
It includes converting and non-converting paths. It gives more credit to the touch-points closest to the conversion. It’s the most advanced model in Google’s attribution products. It algorithmically evaluates individual customer paths. Download Google Ads Measurement Certification Exam Answers (PDF)