Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?
Knowledge GlassComments Off on Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?
Communicate with the viewer through third-party software.
Coordinate secondary marketing channels to follow-up.
Connect with the viewer through emotion and storytelling.
Create a connection by placing a cookie on their device.
Non-skippable in-stream ads are available on YouTube and advertiser websites. Non-skippable in-stream ads are most similar to ads shown on TV. Non-skippable in-stream ads are six-second ads that show before a video. Non-skippable in-stream ads are bought on target CPM or CPV through Google Preferred. Download Google Ads Video Certification Exam Answers (PDF)
Each ad’s impact on brand awareness, consideration, and ad recall Customized delivery options, special placements, and ad values Notes on each ad’s deficiencies and variants produced from results Every ad’s conversion value, its rank among others, and drop rates Download Google Ads Video Certification Exam Answers (PDF)
Televisions are the primary device used for accessing YouTube, and they’re most frequently found in living rooms. The living room, once ruled by broadcast TV and physical media, is YouTube’s fastest-growing platform. 95% of users access videos on YouTube in a living room, using any type of internet-capable device. 75% of users who watched a commercial on […]