- By giving advertisers control over the number of specific actions their spend will return
- By giving advertisers control over which competitors they place ads in auctions against
- By giving advertisers control over the next highest bid allowed in auctions they enter
- By giving advertisers control over the maximum they spend per month.
Google Shopping helps retailers provide customers with seamless experiences meant to encourage action. How can Google Shopping campaigns accomplish this?
They direct customers to find the cheapest price for the product you’re advertising. By providing relevant information, such as store hours, address, and product availability By giving shoppers instant savings on the products they’re actively looking to purchase They inform customers if the manufacturer of a product certifies a retailer’s in-store stock. Download Google Shopping […]
How do Smart Shopping campaigns use automated bidding and placements, and machine learning to show a variety of the most relevant ads across Google networks to potential customers?
By making suggestions for image styles and context-tested image frames. By testing different combinations of text and images. By collecting customer review data following site visits. By testing different font styles and colors for specific product types. Download Google Ads Shopping Certification Exam Answers (PDF)
They let sellers use keywords to decide exactly how and where to show their ads. They use an easy-to-understand format to give shoppers all the information they need at a glance. They let sellers use keywords to limit results to either Google Search pages or Google Shopping pages. They give shoppers limited information in order to increase […]