- By automatically attempting to maximize conversion value.
- By adjusting budgets automatically on a daily basis.
- By monitoring product stock levels and ordering.
- By linking directly with Glenn’s accounting software.
Julia owns a used video game store. She’s been using Google Shopping ads for a few months. Which two forms of data are easily available for Julia to continue optimizing the performance of her campaigns? (Choose two.)
Benchmark data for comparisons across the competitive landscape The average age of consumers viewing each specific product Expected revenue for campaigns at various costs The number of clicks for each specific product Download Google Shopping Ads Certification Exam Answers (PDF)
OfficeKing is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads?
They’re published on 100% recycled materials. They enable OfficeKing to measure store visits. They use the consumer’s name throughout the ad. They encourage customers to call OfficeKing, rather than visit. Download Google Ads Shopping Certification Exam Answers (PDF)
Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells their pianos through their website, and has a small but loyal customer base. Chris is tasked with increasing the size of Keys & Strings’ customer base. Why is a Showcase Shopping ad the right choice for Chris?
It uses A/B testing functionality to test a variety of different ads, to help customer discover your brand while looking for what to buy. It directs potential customers to a brick-and-mortar store near them. It includes only the lowest-priced product for the search term, which drives new clicks. It shows products early in the search process, to help customers […]