- Ads with exposed groups, on the same message, and directed at the same audience.
- Ads with unexposed groups, on the same budget, and directed at the same audience.
- Ads used in brand lift, on the same channel, and directed at the same audience.
- Ads used in identical ways, on the same channels, and directed at the same audience.
Google My Business helps businesses engage their customers in the moments that matter most. What are two ways Google My Business accomplishes this? (Choose two.)
Qualifies new leads. Communicates with customers. Enables remarketing to visitors. Responds to reviews. Shows converted sales. Download Google Ads Measurement Certification Exam Answers (PDF)
Richard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation?
He needs to learn the data models used by Google’s automation systems. He needs to assign data values to his manual optimization processes in real time. He first breaks down his organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm. He needs to build data spreadsheets that can […]
If you have ten or more locations, you can bulk upload those locations to Google My Business using a spreadsheet that contains five important fields. Match the fields to their descriptions.
This field contains your phone information and your business’s web domain. This field contains the information your customers use to find and visit your business in the real world. This field contains the unique ID assigned by the Google My Business system to each of your locations. This field contains one of nine selections that […]