- Ads with exposed groups, on the same message, and directed at the same audience.
- Ads with unexposed groups, on the same budget, and directed at the same audience.
- Ads used in brand lift, on the same channel, and directed at the same audience.
- Ads used in identical ways, on the same channels, and directed at the same audience.
Which feature should you use to find information regarding specific actions visitors have taken on your Google My Business listing over a given period of time?
Google My Business Insights Google My Business Tracking Google My Business Totals Google My Business Metrics Download Google Ads Measurement Certification Exam Answers (PDF)
Sarah’s a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client’s products across multiple channels. Which type of marketing strategy can Sarah use to drive sales to her client’s physical locations?
A search engine optimization strategy to rank for keywords. Third-party lead generation to qualify inbound leads prior to contact. An online-to-offline strategy to drive offline sales with online ads. A strategy designed to mimic all ads directly from similar local businesses. Download Google Ads Measurement Certification Exam Answers (PDF)
Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels?
Multiple channels survey only ad-exposed groups of users. Multiple channels aggregate all your data into a single view. Multiple channels consolidate campaign data for actionable insights. Multiple channels may use different tools to measure brand lift. Download Google Ads Measurement Certification Exam Answers (PDF)