- Ads with exposed groups, on the same message, and directed at the same audience.
- Ads with unexposed groups, on the same budget, and directed at the same audience.
- Ads used in brand lift, on the same channel, and directed at the same audience.
- Ads used in identical ways, on the same channels, and directed at the same audience.
You’ve set up conversion actions for your online retail site. Now you want to set up conversion tracking tags to gain some deeper insights into how people engage with your ads. Match the required tagging action with the corresponding conversion measurement.
You use Google Ads conversion tracking with Google Analytics already implemented on site. Google Analytics Imported Goals/Transactions Google Tag Manager for Google Ads Google Ads conversion tracking Link Google Ads and Analytics (4) Add on the conversion linker to Google Tag Manager (3) No action required (1) Install gtag.js tags (2) Download Google Ads Measurement […]
Marisol owns a busy yoga studio popular with local college communities. Her customers call daily to check on class times, availability, and pricing, which takes too much of her staff’s time. Marisol would love to use Google My Business to provide the answers these customers need, without requiring her staff to take calls. Which feature of Google My Business could Marisol use to accomplish this?
Google My Business Informer allows her to set a robocall to answer and inform phone callers. Google My Business Call Center lets her dictate a message that’s then read by a professional. Google My Business Redirect lets her decide to which phone line and device a caller is directed. Google My Business Messaging lets her […]
Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. What are two habits Levi has developed to help him evaluate and adapt his marketing strategies? (Choose two.)
In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.” He runs tests continuously, increasing data points that help inform important strategic decisions. He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns. He […]