Google Ads Measurement Answers

Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful. Which optimization type should Felix use if he wants to use bidding or targeting to acquire more customers?

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  • Media Mix
  • Channel
  • Attribution
  • Placements

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Google Ads Measurement Answers

Olyana works at a digital marketing agency. She’d like to use Google forwarding numbers to track the duration of calls originating from one of her client’s campaigns. She created a conversion action for call conversions inside Google Ads, which produced a tag for her to download. What is this tag called?

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A message snippet A multimedia snippet A console snippet A phone snippet Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

You want to track conversion actions in your Google Ads account to better measure what matters. Place the steps for setting up a conversion action in order, with the first step on top.

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Select the specific conversion action in Google Ads. Copy the code snippet/conversion tag generated. Add the conversion tracking tag to your website or app. Review your conversion data to ensure your tag is firing correctly. Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Richard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation?

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He needs to learn the data models used by Google’s automation systems. He needs to assign data values to his manual optimization processes in real time. He first breaks down his organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm. He needs to build data spreadsheets that can […]