Google Ads Measurement Answers

Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful. Which optimization type should Felix use if he wants to use bidding or targeting to acquire more customers?

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  • Media Mix
  • Channel
  • Attribution
  • Placements

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Google Ads Measurement Answers

Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?

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Enable your Google Analytics account in the Google Publisher Toolbar. Link your Google Firebase account with Google Analytics. Make Google Firebase your attribution provider. Insert a required JavaScript code onto each web page of your site. Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Antonio runs an online retail site and wants to set up a sitewide tag to measure online conversions for his future Google Ad campaigns. He’s already set up conversion actions and has Google Tag Manager managing tags on his site. Which tag type should he choose to complete this process?

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Google Ads Conversion Tracking Conversion Linker Google Optimize Floodlight Counter Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Which method should be used to promote awareness to customers?

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Implicit call-to-actions Ads with generic search terms Displays focused on offers Brand attributes videos Download Google Ads Measurement Certification Exam Answers (PDF)