Shows the average number of days, ad clicks, and ad impressions it took users to convert. Shows how many conversions were received for each conversion action. All the conversions assisted by clicks, except for the last click for each keyword. Helps evaluate and optimize performance using the current attribution model. Campaigns report (4) Top Conversions […]
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Statistics that compare multiple ad groups and ad campaigns. Performance data comparing his current attribution model with similar websites’ models. Data that compares his ads to ads from similar businesses to see which ones are most successful. Data about the customer paths that lead to conversions for his online business. Download Google Ads Measurement Certification Exam […]