Felix launched both a Google Video Ad campaign and a Google Shopping Ad campaign to drive sales of lumber on his home improvement website. He reviews his conversion data after two weeks and notices his video ads campaign seem to be assisting in driving higher lumber sales. He moves more of his budget to the Video Ads campaign. Which type of optimization has Felix used to drive higher lumber sales?
VTCs are recorded when users interact with an ad and then later convert. In conversion reports, VTC data are included in the conversions column rather than being separately addressed. A view is counted if a person watches an ad for up to 30 seconds OR clicks on a part of the ad. VTCs are conversions […]
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