Google Ads Measurement Answers

Felix launched both a Google Video Ad campaign and a Google Shopping Ad campaign to drive sales of lumber on his home improvement website. He reviews his conversion data after two weeks and notices his video ads campaign seem to be assisting in driving higher lumber sales. He moves more of his budget to the Video Ads campaign. Which type of optimization has Felix used to drive higher lumber sales?

Knowledge GlassComments Off on Felix launched both a Google Video Ad campaign and a Google Shopping Ad campaign to drive sales of lumber on his home improvement website. He reviews his conversion data after two weeks and notices his video ads campaign seem to be assisting in driving higher lumber sales. He moves more of his budget to the Video Ads campaign. Which type of optimization has Felix used to drive higher lumber sales?
  • Bidding Optimization
  • Media mix optimization
  • Targeting Optimization
  • Creative Optimization

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Google Ads Measurement Answers

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Shows the average number of days, ad clicks, and ad impressions it took users to convert. Shows how many conversions were received for each conversion action. All the conversions assisted by clicks, except for the last click for each keyword. Helps evaluate and optimize performance using the current attribution model. Campaigns report (4) Top Conversions […]
Google Ads Measurement Answers

Vijay needs to design a website for his taxi company. He’s considering using the Google My Business website builder. His biggest concern is whether he can produce a site capable of serving his customers on mobile phones and tablets. How does the Google My Business website builder address this concern?

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Google My Business website builder sites are all mobile-only with no desktop variants. Google My Business website builder will format the site to deliver on any device. Google My Business builder sites offer multiple display options when users land on-page.​ Google My Business builder sites direct all traffic to coded pages hosted by third parties. Download Google Ads […]
Google Ads Measurement Answers

Sidney’s in his Google Ads account and wants to analyze how effectively his video ads drive conversions on his website. He’s currently reviewing the attribution report. What information will this report provide him?

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Statistics that compare multiple ad groups and ad campaigns. Performance data comparing his current attribution model with similar websites’ models. Data that compares his ads to ads from similar businesses to see which ones are most successful.​ Data about the customer paths that lead to conversions for his online business. Download Google Ads Measurement Certification Exam […]