- Media Mix
Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful. Which optimization type should Felix use if he wants to use bidding or targeting to acquire more customers?
Media Mix Channel Attribution Placements Download Google Ads Measurement Certification Exam Answers (PDF)
You’re reviewing the campaigns report in your Google Ads account to find out how effective your current ad campaign is. You’re particularly interested in finding out how many people clicked each ad, even if the click didn’t result in a sale. In which two columns of the campaign report will you see these metrics? (Choose two.)
Conversion value/click View-through conversions All conversions Assisted conversions Download Google Ads Measurement Certification Exam Answers (PDF)
Richard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation?
He needs to learn the data models used by Google’s automation systems. He needs to assign data values to his manual optimization processes in real time. He first breaks down his organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm. He needs to build data spreadsheets that can […]