an industry, a geographic territory an individual company, a specific potential customer a type of company, a portion of the general population a small group of target accounts, a larger group of prospects Download HubSpot Inbound Sales Certification Exam Answers (PDF)
A buyer who needs extra encouragement before they commit to buying A lead who has expressed interest in your product but hasn’t committed to a timeline for buying A person who buys a product without speaking with a sales representative Someone who is a good fit for your offering but isn’t looking to buy right […]
Explore your lead’s goals and challenges. Guide your lead toward the right conclusion, even if that’s not to buy from you. Explore the ways your product or service can help your lead achieve their goals or overcome their challenges. Position yourself as an expert who can help your lead sort through their goals and challenges. […]