Not include prices that may eliminate customers. Include names of her competitors in the keywords. Use negative keywords to add limits to her ads. Use general keywords to attract as many people as possible. Use more specific keywords that limit the volume of clicks. Download Google Ads Measurement Certification Exam Answers (PDF)
It algorithmically evaluates individual customer paths. It includes converting and non-converting paths. It’s the most advanced model in Google’s attribution products. It applies static logic to assign a value to each touch-point. Download Google Ads Measurement Certification Exam Answers (PDF)
Link her Firebase and Google Ads account. Set up Google Analytics with her app data. Assign values to search attribution. Automate her bidding strategies. Download Google Ads Measurement Certification Exam Answers (PDF)
