Optimize your messaging to stop attracting the wrong people. Lower your lead qualification standards. Nurture the leads until they’re a better fit. Generate a higher number of leads so that more good-fit leads will be brought in. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
Have individual sales reps take turns acting as content manager. Have the sales team send the marketing team the content they’ve already created. Have the sales team BCC the marketing team when they answer questions asked by prospects. Have your content manager interview members of the sales team. Download HubSpot Sales Enablement Certification Exam Answers […]
Make sure all of the attendees speak in roughly equal amounts. Have the executive leaders who attend the meetings lead the discussion. Don’t bring up problems if the people who caused the problem are in the room. Avoid calling on individual people to answer questions. Instead, wait for people to volunteer. Download HubSpot Sales Enablement […]