“That’s fine, as long as it helps them do the job they hired our product to do.”? “That’s a good idea because we can put more pressure on people who have previously bought from us than we can put on prospects.”? “We shouldn’t do that. Asking customers to buy from us again is a betrayal […]
This SLA’s requirements focus on the wrong activities. This SLA’s requirements aren’t specific enough. This SLA is missing a requirement. No change needed. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
An ideal customer profile broadly describes your target market, and personas describe the types of people in that market. Ideal customer profiles are used primarily by marketing, and personas are used primarily by sales. An ideal customer profile should include jobs to be done, and a buyer persona includes only demographic information. All of the […]