True or false? Earned media is the exposure you gain through word-of-mouth marketing, such as positive reviews, guest blog posts, public relations, or customer experience.

Which of the following is an example of AI already being integrated into everyday marketing tools?

A social media manager using automated post scheduling A marketer manually selecting ad bids for a campaign A salesperson calling customers individually to analyze their preferences A marketer using keyword suggestion tools to plan content The correct answer is: A social media manager using automated post scheduling.

Fill in the blanks: ____ and ____ are two primary psychological drivers marketers should understand to create effective omnichannel strategies.

Price elasticity, market demand Customer demographics, purchase history Cognitive biases, social influence Product features, competitor analysis The correct answer is: Cognitive biases, social influence.

Fill in the blank: By evaluating keyword themes, you can create ____ that cover related subjects and capture a broader audience.

topic clusters niche slogans competitive pitches catchy headlines The correct answer is: topic clusters.