True or false? Earned media is the exposure you gain through word-of-mouth marketing, such as positive reviews, guest blog posts, public relations, or customer experience.

Fill in the blanks: Intrinsic motivation is ____, while extrinsic motivation is ____.

behavioral, cognitive rational, emotional driven by internal rewards, driven by external rewards based on one’s needs, based on one’s values The correct answer is: driven by internal rewards, driven by external rewards.

Your website receives high traffic on mobile devices. What should be your priority for effective UX-SEO integration?

To simplify navigation and ensure the site is responsive To focus on desktop view optimization To increase pop-up use for promotions To create complex designs to stand out The correct answer is: To simplify navigation and ensure the site is responsive.

You work for an online boutique selling unique, handcrafted jewelry. You notice many shoppers add items to their cart but don’t complete their purchase. Which digital marketing strategy should you prioritize to encourage these customers to finalize their orders?

Shifting social media efforts toward creating humorous, viral video challenges to increase brand visibility Investing in attending B2B networking events and developing detailed whitepapers on the sustainable sourcing of materials Focusing primarily on optimizing your blog content about jewelry history for search engines Implementing follow-up emails reminding shoppers about their abandoned carts, perhaps with a […]