True or false? Earned media is the exposure you gain through word-of-mouth marketing, such as positive reviews, guest blog posts, public relations, or customer experience.

Select all that apply. Which of the following are benefits of integrating email marketing and social media?

It guarantees a higher click-through rate for email campaigns. It helps maintain consistent messaging and visual identity across platforms. It allows for strategic repurposing of content between channels. It eliminates the need for separate content calendars for each channel. The correct answer is: It helps maintain consistent messaging and visual identity across platforms. It allows […]

What is the key difference between digital marketing for B2B and B2C companies?

B2B focuses on building brand loyalty through community, while B2C focuses on quick transactions. B2B primarily uses traditional advertising, while B2C relies on digital channels. B2B focuses on generating quality leads online to connect with the sales team, while B2C focuses on selling directly from the website with less reliance on salespeople. B2B aims for […]

Your company uses a CRM to store sensitive customer data. How can you ensure data security and trust?

By allowing open access to only company employees By setting access controls to limit data to only authorized users By sharing access credentials widely for team collaboration By storing all data in a single protected file The correct answer is: By setting access controls to limit data to only authorized users.