Each Google My Business location has a unique ID that applies changes to the right listing. What’s the name of this unique ID?

Mary’s a marketing manager for a nationwide restaurant chain. She’s considering which channel she should use to advertise her restaurant’s new menu upgrades. She decides to use traditional channels. Which traditional channel should May use to reach a broad audience?

Search Social media Email Television Download Google Ads Measurement Certification Exam Answers (PDF)

Levi’s an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the schools’ changing needs. What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)

He brings data to all his meetings. Data is at the center of every decision made. He starts his day by looking at how well he’s doing on his company’s key performance indicators. He maintains a set of preferred media channels that are proven to be effective and don’t need to change. He values what […]

Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?

Machine learning Media mix model Cross-channel Attribution Download Google Ads Measurement Certification Exam Answers (PDF)