Each Google My Business location has a unique ID that applies changes to the right listing. What’s the name of this unique ID?

What tag allows you to tell Google Ads which specific customer actions should be tracked as a conversion?

An event tag An analog tag​ A global site tag A temporary tag Download Google Ads Measurement Certification Exam Answers (PDF)

Levi’s an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the schools’ changing needs. What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)

He brings data to all his meetings. Data is at the center of every decision made. He starts his day by looking at how well he’s doing on his company’s key performance indicators. He maintains a set of preferred media channels that are proven to be effective and don’t need to change. He values what […]

In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under?

Consideration Awareness Loyalty Purchase Download Google Ads Measurement Certification Exam Answers (PDF)