Each Google My Business location has a unique ID that applies changes to the right listing. What’s the name of this unique ID?

Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. Which two habits has Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)

In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.” He runs tests continuously, increasing data points that help inform important strategic decisions. He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns. He […]

Rodney’s trying to set up offline tracking using his Google Ads account. He downloaded the conversion template he wants to use. He adds the appropriate offline data and modifies it. When he tries to upload the template, the import process fails. What will cause the import process to fail?

Rodney hasn’t added any data to the Conversion Name field. The GCLID field’s been removed from the conversion template. Rodney’s account isn’t assigned to the Firebase Develop Admin role. Rodney’s trying to upload an Excel file rather than Google Sheets. Download Google Ads Measurement Certification Exam Answers (PDF)

In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under?

Consideration Awareness Loyalty Purchase Download Google Ads Measurement Certification Exam Answers (PDF)