- Return on ad spend
- Machine learning
- Total tax deductions
- Reporting freshness
A clothing company wants to entice consumers to pay more for their products. To do this, the company launches an advertising campaign to position themselves as a luxury brand. Which factor are they trying to improve?
Unit cost Demand Volume Capacity Download Google Ads Measurement Certification Exam Answers (PDF)
Peter has a website that promotes his local vacation rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy?
The CRM doesn’t support the unique order ID. Peter has enabled the View-through conversion column. Conversion tracking is generating duplicate conversions. Peter modified the event tag to capture a unique order ID. Download Google Ads Measurement Certification Exam Answers (PDF)
Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location?
Cross-channel attribution Store visits Brand lift Media mix model Download Google Ads Measurement Certification Exam Answers (PDF)