- User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
- The appropriate bid can often be a static target that is challenging to reach.
- If you do not bid efficiently, you could miss valuable conversions.
- The customer journey has become more complex and therefore bids should be based on general user behavior.
Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping ad?
A tagging system that incorporates a variety of potential keywords to set her products apart from the competition. A brick-and-mortar location that supports in-store purchases and features the artisanal product story. Curated lifestyle images and creative copy to set her products apart from the competition. An exciting discount coupon promotion that will attract high volumes of online traffic to […]
Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads offer Carrie?
They provide minimal information, so interested customers have to visit her website for more information. They’re visual, and provide detailed information about what she’s selling before someone even opens her ads. They provide value comparisons that feature her product alongside more expensive products. They have lower costs-per-click and increase total volume of her website traffic. Download Google […]
Their presentation can vary depending on which device a consumer uses. They’re equipped with both audio and visual content. They integrate across local electronic billboards, and then extend worldwide. They use data from Local Inventory ads. Download Google Ads Shopping Certification Exam Answers (PDF)