Google Ads Measurement Answers

DeShawn uses Google Ads. He wants to enable website call conversion tracking so he can see how his current ad campaign is driving users to call the number on his business website. How are the calls tracked to DeShawn’s account?

Knowledge GlassComments Off on DeShawn uses Google Ads. He wants to enable website call conversion tracking so he can see how his current ad campaign is driving users to call the number on his business website. How are the calls tracked to DeShawn’s account?
  • The conversion name for DeShawn’s store
  • The phone number listed on his official store website
  • The assigned Google Click Identifier
  • A dynamically created Google forwarding number

Download Google Ads Measurement Certification Exam Answers (PDF)

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Google Ads Measurement Answers

Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey?

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To build brand loyalty To give them a call-to-action To place his ads in a customer-centric channel To get a customer to make their first purchase Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

WidgetCo wants to increase the total amount of money they make after expenses. They’re unable to change their internal costs. Which factor can WedgetCo lower to drive higher volume and increase the money they make after expenses?

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Customer demand​ Units sold Profit margin Sale price Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Carlos has a physical store and doesn’t have the ability to sell his products online. But he still advertises online and wants to measure how effective his online ads are in driving new customers in-store and generating new sales. What is the best way for Carlos to achieve this within Google Ads?

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Create a new audience to represent offline shoppers. Import offline conversions. Use Audience insights to define an offline audience. Use Attribution Modeling to analyze offline purchasers. Download Google Ads Measurement Certification Exam Answers (PDF)