- The length of each call and time it took place.
- The specific ad that led to a call conversion.
- The first and last name of the caller, and their home or business address.
- The reason for the call, and the specific zip code the call originated from.
Heather’s using Google Ads to promote her online olive-oil business. She’s setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website. Which category of conversion action should Heather select as part of the setup?
Set-up Lead Purchase Page view Download Google Ads Measurement Certification Exam Answers (PDF)
A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements. How would this promotion lead to higher profits?
By lowering the cost of the flower arrangements to increase margin. By raising the revenue to increase demand. By lowering the price of the flower arrangements to increase demand. By raising the margin on the arrangements to increase revenue. Download Google Ads Measurement Certification Exam Answers (PDF)
In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under?
Consideration Awareness Loyalty Purchase Download Google Ads Measurement Certification Exam Answers (PDF)