Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What should Cory do to move his customer journey forward when a potential customer shows a strong interest in a product?
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The conversion tracking also including offline conversions. Customers using web browsers that allow cross-site cookies. Customers clicking the ads multiple times before purchasing. Customers who made a purchase return to the conversion page. Download Google Ads Measurement Certification Exam Answers (PDF)
He needs to learn the data models used by Google’s automation systems. He needs to assign data values to his manual optimization processes in real time. He first breaks down his organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm. He needs to build data spreadsheets that can […]