- To build brand loyalty
- To give them a call-to-action
- To place his ads in a customer-centric channel
- To get a customer to make their first purchase
Google My Business gives businesses a variety of ways to promote their goods and services to users online. What are the key benefits of Google My Business?
Share information with customers, capture personally identifiable information, send emails to visitors, and track their online movements. Share visitor information with vendors, forecast sales, complete ecommerce transactions, and gain insights into purchase history. Share information with competitors in your market, capture visitor’s personal information, and complete transactions online. Share information with customers, manage multiple listings […]
Senior executives at a global manufacturing company are determining the key performance indicators they’ll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating?
Marketing objectives Campaign metrics Media objectives Business objectives Download Google Ads Measurement Certification Exam Answers (PDF)
Carlos has a physical store and doesn’t have the ability to sell his products online. But he still advertises online and wants to measure how effective his online ads are in driving new customers in-store and generating new sales. What is the best way for Carlos to achieve this within Google Ads?
Create a new audience to represent offline shoppers. Import offline conversions. Use Audience insights to define an offline audience. Use Attribution Modeling to analyze offline purchasers. Download Google Ads Measurement Certification Exam Answers (PDF)