- To build brand loyalty
- To give them a call-to-action
- To place his ads in a customer-centric channel
- To get a customer to make their first purchase
Which Google measurement product is designed for brick-and-mortar retailers that collect shopper purchase data in a customer relationship management system?
Store visits Brand lift Store sales direct Mixed media Download Google Ads Measurement Certification Exam Answers (PDF)
You operate an online retail website and have Google Tag Manager set up to manage your tags on your site. You now want to set up sitewide conversion tracking tags in order to evaluate the effectiveness of your next Google Ad campaign. Which step is required in order to do this setup?
Add the Conversion Linker tag to your landing page URLs. Disable auto-tagging in all your Google Ads accounts. Add a Floodlight event snippet for each site page. Give Conversion Optimizer access to all site pages. Download Google Ads Measurement Certification Exam Answers (PDF)
Brianna has a physical store that she’s successfully managed for 10 years. Her products aren’t designed to sell and ship online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna?
Brianna can convert offline customers into online shoppers. Brianna can measure how many shoppers intend to visit her physical store. Brianna can track conversions for first opens for her app. Brianna can measure offline sales initiated from an ad click. Download Google Ads Measurement Certification Exam Answers (PDF)