A measure of the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance. A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better. A set of statistical rules that helps […]
Number of clicks on the offer within the post Popular articles by topic, author or promotion channel Number of views for each post Number of keywords per blog post Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Your customers A fictional representation of your ideal customer A summary of your last 10 customers People who aren’t a good fit for your business Download HubSpot Inbound Marketing Certification Exam Answers (PDF)