Google Ads Display Certification Answers

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

  • Including keywords in his ad text
  • Decreasing the bid for the ad
  • Improving the speed of his website
  • Cloning the ad multiple times

Download Google Ads Display Certification Exam Answers (PDF)