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Google Analytics Individual Certification
What is the “Bounce Rate” in Google Analytics?
Percentage of sessions in which a user exits from a homepage Percentage of total site exits Percentage of visits when a user landed on a website and exited without any interactions Number of times users returned to a website in a given time period Download Google Analytics Individual Certification Exam Answers (PDF)
What report compares metrics based on user acquisition date over a series of weeks?
User Explorer Users Flow Active Users Cohort Analysis Download Google Analytics Individual Certification Exam Answers (PDF)
In Custom Reports, what must metrics and dimensions share in order to report accurately?
Same view Same scope Same Custom Report Same index Download Google Analytics Individual Certification Exam Answers (PDF)
When linking a Google Ads account to Google Analytics, what is not possible?
Adjust keyword bids in Google Ads from Google Analytics Create remarketing lists in Analytics to use in Google Ads campaigns Import Analytics Goals and transactions into Google Ads as conversions View Google Ads click and cost data next to site engagement data in Analytics Download Google Analytics Individual Certification Exam Answers (PDF)
What is not a benefit of using segments to analyze data?
Isolate and analyze specific conversion paths using conversion segments Permanently modify the data in a view Compare behavior metrics for groups of users like Converters vs non Converters Analyze users by single or multi-session conditions Download Google Analytics Individual Certification Exam Answers (PDF)