- They provide minimal information, so interested customers have to visit her website for more information.
- They’re visual, and provide detailed information about what she’s selling before someone even opens her ads.
- They provide value comparisons that feature her product alongside more expensive products.
- They have lower costs-per-click and increase total volume of her website traffic.
Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. The customer journey has become more direct, so setting bids should be based on general user behavior. Cross-referencing data with context to establish intent and […]
Shopping ads help online businesses drive sales even before potential customers open ads for their products. That’s because shoppers are more likely to complete a purchase under what conditions?
When an ad is placed in multiple locations throughout search results. When they’re better informed prior to opening the ad. When an ad features an animated product image gallery. When a business’s ad is the only one to appear in search results. Download Google Ads Shopping Certification Exam Answers (PDF)
OfficePlus is a well-established business that’s been running print ads for their office-supply store for years. You’ve been asked to present Local Catalog ads as a potential solution for their consideration. What’s one way Local Catalog ads would benefit OfficePlus?
By extending their reach beyond print. By providing additional customer support. By adding bulk to their existing weekly mailer. By increasing their per-transaction sales. Download Google Ads Shopping Certification Exam Answers (PDF)