- Your phone number, your e-mail address, or your business website
- Your discounts, your pricing, or all your special sales and promotions
- Your service reviews, your star rating, or third-party vendor testimonials
- Your address, a link to your location on Google maps, or the distance to your business
Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey?
To build brand loyalty To give them a call-to-action To place his ads in a customer-centric channel To get a customer to make their first purchase Download Google Ads Measurement Certification Exam Answers (PDF)
Mary’s a marketing manager for a nationwide restaurant chain. She’s considering which channel she should use to advertise her restaurant’s new menu upgrades. She decides to use traditional channels. Which traditional channel should May use to reach a broad audience?
Search Social media Email Television Download Google Ads Measurement Certification Exam Answers (PDF)
Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare?
Ads used in identical ways, on the same channels, and directed at the same audience. Ads with exposed groups, on the same message, and directed at the same Ads with unexposed groups, on the same budget, and directed at the same audience. Ads with unexposed groups, on the same channels, and directed at the same […]