- Google Play
- Google Campaign Manager
- Google Ads
- Google Firebase
- Google Analytics
Download Google Ads Measurement Certification Exam Answers (PDF)
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Carlos has a physical store and doesn’t have the ability to sell his products online. But he still advertises online and wants to measure how effective his online ads are in driving new customers in-store and generating new sales. What is the best way for Carlos to achieve this within Google Ads?
Create a new audience to represent offline shoppers. Import offline conversions. Use Audience insights to define an offline audience. Use Attribution Modeling to analyze offline purchasers. Download Google Ads Measurement Certification Exam Answers (PDF)
Google My Business gives businesses a variety of ways to promote their goods and services to users online. What are the key benefits of Google My Business?
Share information with customers, capture personally identifiable information, send emails to visitors, and track their online movements. Share visitor information with vendors, forecast sales, complete ecommerce transactions, and gain insights into purchase history. Share information with competitors in your market, capture visitor’s personal information, and complete transactions online. Share information with customers, manage multiple listings […]
Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. What are two habits Levi has developed to help him evaluate and adapt his marketing strategies? (Choose two.)
In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.” He runs tests continuously, increasing data points that help inform important strategic decisions. He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns. He […]