Google Ads Measurement Answers

Brenda’s meeting with the web developer of her retail website concerning the integration of conversion tracking using Google Ads. The web developer needs to set up conversion tracking tags. What’s required to accomplish this?

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  • A sitewide tag must be added for each conversion action.
  • The required code snippets must be inserted within an inline frame.
  • Conversion tracking tags must use HTML5 for all site pages.
  • Auto-tagging must be turned on in all of her Google Ads.

Download Google Ads Measurement Certification Exam Answers (PDF)

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Google Ads Measurement Answers

Which statement describes linear attribution?

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It includes converting and non-converting paths. It’s the most advanced model in Google’s attribution products. It algorithmically evaluates individual customer paths. It distributes credit evenly to every single touch-point in a buyer’s journey. Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Bill owns a company called Wild Bill’s Bracelets that sells custom jewelry. He launched a Search campaign to drive sales of his custom-made bracelets on his website. How can Bill create effective messages that drive more customers to purchase his jewelry?

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He can use Display upsell ads. He can use videos to tell stories. He can highlight brand attributes. He can use brand-specific search terms Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

A primary benefit of Google My Business is what it can tell you about how customers behave when they visit your listing. Which Google My Business feature can you use to follow these interactions?

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Google My Business Reviews Google My Business Services Google My Business Insights​ Google My Business Info Download Google Ads Measurement Certification Exam Answers (PDF)

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