Google Ads Measurement Answers

Brenda’s meeting with the web developer of her retail website concerning the integration of conversion tracking using Google Ads. The web developer needs to set up conversion tracking tags. What’s required to accomplish this?

Knowledge GlassComments Off on Brenda’s meeting with the web developer of her retail website concerning the integration of conversion tracking using Google Ads. The web developer needs to set up conversion tracking tags. What’s required to accomplish this?
  • A sitewide tag must be added for each conversion action.
  • The required code snippets must be inserted within an inline frame.
  • Conversion tracking tags must use HTML5 for all site pages.
  • Auto-tagging must be turned on in all of her Google Ads.

Download Google Ads Measurement Certification Exam Answers (PDF)

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Google Ads Measurement Answers

You’re working in your Google Ads account and set up offline conversions. You need to download the template for “Conversions from Clicks.” Which two file types are supported by conversion templates? (Choose two.)

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CSV XML Google Sheets Google Forms HTM Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use?

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A click event tag A social event tag A page load event tag A reload event tag Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

You want to set Firebase as your attribution partner in Google Ads in order to track first opens for your online store app. What’s the first step you must implement in order to accomplish this?

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Select conversion in Google Ads, and select Firebase app conversions. Assign your Google account as a Firebase Admin in Firebase. Add a required snippet of code to each site page of your online store. Link your Firebase project to your Google Ads account. Download Google Ads Measurement Certification Exam Answers (PDF)