- A sitewide tag must be added for each conversion action.
- The required code snippets must be inserted within an inline frame.
- Conversion tracking tags must use HTML5 for all site pages.
- Auto-tagging must be turned on in all of her Google Ads.
Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?
Machine learning Media mix model Cross-channel Attribution Download Google Ads Measurement Certification Exam Answers (PDF)
Implicit call-to-actions Ads with generic search terms Displays focused on offers Brand attributes videos Download Google Ads Measurement Certification Exam Answers (PDF)
Gail is a marketing manager who received a series of ads from her creative team. She wants to improve her ad content by using A/B testing. Which type of ads will Gail compare?
Ads with exposed groups, on the same message, and directed at the same audience. Ads with unexposed groups, on the same budget, and directed at the same audience. Ads used in brand lift, on the same channel, and directed at the same audience. Ads used in identical ways, on the same channels, and directed at […]