- A KPI shows how ads are performing in real time.
- A KPI is clear, measurable, and has a defined time frame.
- By definition, A KPI is a measurement of success.
- A KPI is media-channel specific, and KPIs aren’t interchangeable.
- A KPI represents non-click actions, such as page views and leads.
As the director of advertising for a software company, Susan’s considering her customers’ journeys. What’s the first step her potential customers will take?
Provide contact information View an online advertisement Respond to a call-for-action Demonstrate loyalty Download Google Ads Measurement Certification Exam Answers (PDF)
Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare?
Ads used in identical ways, on the same channels, and directed at the same audience. Ads with exposed groups, on the same message, and directed at the same Ads with unexposed groups, on the same budget, and directed at the same audience. Ads with unexposed groups, on the same channels, and directed at the same […]
Raven has successfully added her location to Google My Business. She knows she has options for verification, including use of a phone call or e-mail. How else can she verify her location?
With a downloaded mobile app. With a state-issued business license. With a visit to a local Google office. With a postcard delivered by mail. Download Google Ads Measurement Certification Exam Answers (PDF)