- In Firebase, the account needs to be an owner on the project you want to link.
- The Google account needs Standard access in Google Ads.
- In Firebase, the account needs to be a Firebase Develop Admin.
- The Google account needs to have owner access in Google Ads.
Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful. Which optimization type should Felix use if he wants to use bidding or targeting to acquire more customers?
Media Mix Channel Attribution Placements Download Google Ads Measurement Certification Exam Answers (PDF)
Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon’s reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens. How can he accomplish this?
By viewing the data by Impression-assisted conversions. By adding a column for each app conversion type in Campaigns. By segmenting the data by conversion action in Campaigns. By viewing the paths report and sorting by conversion type. Download Google Ads Measurement Certification Exam Answers (PDF)
Google Marketing Platform is as effective for small businesses as it is for enterprises. In fact, only two products aren’t available in the Small business version of Google Marketing Platform. What are these two products? (Choose two.)
Tag Manager Search Ads 360 Surveys Data Studio Display & Video 360 Download Google Ads Measurement Certification Exam Answers (PDF)