The length of each call and time it took place. The specific ad that led to a call conversion. The first and last name of the caller, and their home or business address. The reason for the call, and the specific zip code the call originated from. Download Google Ads Measurement Certification Exam Answers (PDF)
Introduce ad changes to see if conversion volume fluctuates in a similar pattern as the current fluctuation. Have other members of her marketing team double-check her conclusions to rule out user error. View the Time Lag Report to better understand her visitor’s conversion path. Review the full history of her account changes over the specific date […]