They can mitigate friction regarding availability. They are the primary tool for streamlining cadence and content. They are used for journey mapping. They can create buyer personas. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
If you understand the underlying motivations and roadblocks of your audience members, you can start to create content that speaks to their needs. If you understand the underlying motivations and roadblocks of your audience members, you can unlock why they may go to your competitors and proactively write content to prevent that. If you understand […]
How do buyers perceive the pros and cons of each solution? What symptoms are your buyers experiencing? How do buyers describe their challenges or goals? What criteria do buyers use to evaluate the available offers? Download HubSpot Inbound Marketing Certification Exam Answers (PDF)