- Ad extensions
- Manual control
- Seller ratings
- Machine learning
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
An awareness-based bidding strategy A conversion-focused bidding strategy A consideration-focused bidding strategy A revenue-focused bidding strategy Download Google Ads Shopping Certification Exam Answers (PDF)
Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. The customer journey has become more direct, so setting bids should be based on general user behavior. Cross-referencing data with context to establish intent and […]
Noah’s Custom Designs, who sells made-to-order custom furniture pieces. TheArtSpace, a gallery that hosts potential customers by appointment. QuikFixx, a start-up selling downloadable software. Flowers by Beth, an online floral shop that just opened a brick-and-mortar location. Download Google Ads Shopping Certification Exam Answers (PDF)