As the director of advertising for a software company, Susan’s considering her customers’ journeys. What’s the first step her potential customers will take?

A clothing company wants to entice consumers to pay more for their products. To do this, the company launches an advertising campaign to position themselves as a luxury brand. Which factor are they trying to improve?

Unit cost Demand Volume Capacity Download Google Ads Measurement Certification Exam Answers (PDF)

Match each product available in Google Marketing Platform for Enterprise with its description.

Helps them understand their data Manages all their marketing tags Gets valuable customer feedback Makes interactive charts and graphs Analytics 360 (1) Surveys 360 (3) Tag Manager (2) Data Studio (4) Download Google Ads Measurement Certification Exam Answers (PDF)

Sarah’s a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client’s products across multiple channels. Which type of marketing strategy can Sarah use to drive sales to her client’s physical locations?

A search engine optimization strategy to rank for keywords. Third-party lead generation to qualify inbound leads prior to contact. An online-to-offline strategy to drive offline sales with online ads. A strategy designed to mimic all ads directly from similar local businesses. Download Google Ads Measurement Certification Exam Answers (PDF)