As the director of advertising for a software company, Susan’s considering her customers’ journeys. What’s the first step her potential customers will take?

Carlos has a physical store and doesn’t have the ability to sell his products online. But he still advertises online and wants to measure how effective his online ads are in driving new customers in-store and generating new sales. What is the best way for Carlos to achieve this within Google Ads?

Create a new audience to represent offline shoppers. Import offline conversions. Use Audience insights to define an offline audience. Use Attribution Modeling to analyze offline purchasers. Download Google Ads Measurement Certification Exam Answers (PDF)

To avoid double counting, what will have to be removed from a website page prior to the addition of an event tag?

All images in JPEG format Any legacy conversion tag Any social-media links on-page All web pages using HTTPS Download Google Ads Measurement Certification Exam Answers (PDF)

You want to set Firebase as your attribution partner in Google Ads in order to track first opens for your online store app. What’s the first step you must implement in order to accomplish this?

Select conversion in Google Ads, and select Firebase app conversions. Assign your Google account as a Firebase Admin in Firebase. Add a required snippet of code to each site page of your online store. Link your Firebase project to your Google Ads account. Download Google Ads Measurement Certification Exam Answers (PDF)