As the director of advertising for a software company, Susan’s considering her customers’ journeys. What’s the first step her potential customers will take?

Olyana works at a digital marketing agency. She’d like to use Google forwarding numbers to track the duration of calls originating from one of her client’s campaigns. She created a conversion action for call conversions inside Google Ads, which produced a tag for her to download. What is this tag called?

A message snippet A multimedia snippet A console snippet A phone snippet Download Google Ads Measurement Certification Exam Answers (PDF)

Aiesha is dissatisfied with the conversion rate that her ads are generating for her retail website. She wants to make some changes to improve the conversion rate. What should she do to achieve this? (Choose two.)

Not include prices that may eliminate customers. Include names of her competitors in the keywords. Use negative keywords to add limits to her ads. Use general keywords to attract as many people as possible. Use more specific keywords that limit the volume of clicks. Download Google Ads Measurement Certification Exam Answers (PDF)

You’re working in your Google Ads account and set up offline conversions. You need to download the template for “Conversions from Clicks.” Which two file types are supported by conversion templates? (Choose two.)

CSV XML Google Sheets Google Forms HTM Download Google Ads Measurement Certification Exam Answers (PDF)