As the director of advertising for a software company, Susan’s considering her customers’ journeys. What’s the first step her potential customers will take?

Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey?

To build brand loyalty To give them a call-to-action To place his ads in a customer-centric channel To get a customer to make their first purchase Download Google Ads Measurement Certification Exam Answers (PDF)

Sarah’s a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client’s products across multiple channels. Which type of marketing strategy can Sarah use to drive sales to her client’s physical locations?

A search engine optimization strategy to rank for keywords. Third-party lead generation to qualify inbound leads prior to contact. An online-to-offline strategy to drive offline sales with online ads. A strategy designed to mimic all ads directly from similar local businesses. Download Google Ads Measurement Certification Exam Answers (PDF)

How does Google My Business help businesses reach more customers when it matters most? (Choose two.)

By providing insights on customer behavior. By helping them understand the actions of similar businesses. By engaging their customers online. By lowering overall bounce rates. By improving their mobile site speed. Download Google Ads Measurement Certification Exam Answers (PDF)