This model would show low-value touches (like email clicks) equal to high-value conversion activities (like demo requests). This model makes it difficult to justify your team’s impact on your company’s bottom line. This model lacks the ability to recognize actions that occurred outside a certain window of time. This model ignores potentially influential interactions that […]
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Increase year over year traffic by 30%. Significantly reduce the amount of time the team spends on creating content. Add five new content formats to the website by end of year. All of the above are SMART goals. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)