Trick viewers into thinking they’re watching something different. Offer free and discounted goods or services to entice ad viewers. Slow down your ad’s pacing and take your time communicating. Break the fourth wall in your ad by speaking directly to viewers. Use humor to boost ad recall, brand awareness, and viewership. Download Google Ads Video […]
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Advertisers looking to expand their non-brand search campaigns. Advertisers labeled enterprise with budgets that exceed $100,000. Advertisers who want improvement without installing conversion tags. Advertisers with only video campaigns and a budget of at least $500. Advertisers using conversion tracking in their video campaigns. Download Google Ads Video Certification Exam Answers (PDF)