A statistical model that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey at your organization. A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better. A measure of the likelihood that the difference […]
The buyer’s journey focuses on activities leading up to a purchase, while the customer journey extends beyond a purchase. The buyer’s journey is used by the marketing team, while the customer journey is used by the customer support team. The buyer’s journey focuses on attracting and engaging leads, while the customer journey focuses on delighting […]