- Google Ads Conversion Tracking
- Conversion Linker
- Google Optimize
- Floodlight Counter
Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful. Which optimization type should Felix use if he wants to use bidding or targeting to acquire more customers?
Media Mix Channel Attribution Placements Download Google Ads Measurement Certification Exam Answers (PDF)
Peter has a website that promotes his local vacation rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy?
The CRM doesn’t support the unique order ID. Peter has enabled the View-through conversion column. Conversion tracking is generating duplicate conversions. Peter modified the event tag to capture a unique order ID. Download Google Ads Measurement Certification Exam Answers (PDF)
Which Google measurement product is designed for brick-and-mortar retailers that collect shopper purchase data in a customer relationship management system?
Store visits Brand lift Store sales direct Mixed media Download Google Ads Measurement Certification Exam Answers (PDF)