- VTCs are recorded when users interact with an ad and then later convert.
- In conversion reports, VTC data are included in the conversions column rather than being separately addressed.
- A view is counted if a person watches an ad for up to 30 seconds OR clicks on a part of the ad.
- VTCs are conversions that are recorded when users view (but don’t interact with) an ad and then later convert.
You want to track first opens for your mobile app. Your app uses the Firebase SDK. Place the steps in the correct order to accomplish this within Google Ads. (The first step should be on top.)
Link your Firebase account to your Google Ads account. Select Conversions in Google Ads. Select app installs and in-app actions. View data in Google Analytics. Download Google Ads Measurement Certification Exam Answers (PDF)
Tara knows Google My Business is a great way to share information and engage her customers online. But she’s worried because she has multiple locations, and management may be too difficult. How does Google My Business address Tara’s concern
Tara can create multiple Google My Business accounts for each location. Tara can access each Google My Business account on a different device. Tara can manage multiple Google My Business listings together. Tara can set her Google My Business account to automatic. Download Google Ads Measurement Certification Exam Answers (PDF)
Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?
Media mix model Attribution Machine learning Cross-channel Download Google Ads Measurement Certification Exam Answers (PDF)