- VTCs are recorded when users interact with an ad and then later convert.
- In conversion reports, VTC data are included in the conversions column rather than being separately addressed.
- A view is counted if a person watches an ad for up to 30 seconds OR clicks on a part of the ad.
- VTCs are conversions that are recorded when users view (but don’t interact with) an ad and then later convert.
You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. What are two ways that Google Tag Assistant can help you with this task? (Choose two.)
It automatically creates tag code snippets. It creates the Google Click Identifier tag (GCLID). It tells you which tags are on each web page. It provides reasons why tags aren’t working. Download Google Ads Measurement Certification Exam Answers (PDF)
Sidney’s in his Google Ads account and wants to analyze how effectively his video ads drive conversions on his website. He’s currently reviewing the attribution report. What information will this report provide him?
Statistics that compare multiple ad groups and ad campaigns. Performance data comparing his current attribution model with similar websites’ models. Data that compares his ads to ads from similar businesses to see which ones are most successful. Data about the customer paths that lead to conversions for his online business. Download Google Ads Measurement Certification Exam […]
Julie is trying to determine why there are such dynamic fluctuations in the conversion volume of her online website in the past three months. She begins investigating possible causes for the fluctuations. What are two recommended actions she can take in her investigation? (Choose two.)
Introduce ad changes to see if conversion volume fluctuates in a similar pattern as the current fluctuation. Have other members of her marketing team double-check her conclusions to rule out user error. View the Time Lag Report to better understand her visitor’s conversion path. Review the full history of her account changes over the specific date […]