- VTCs are recorded when users interact with an ad and then later convert.
- In conversion reports, VTC data are included in the conversions column rather than being separately addressed.
- A view is counted if a person watches an ad for up to 30 seconds OR clicks on a part of the ad.
- VTCs are conversions that are recorded when users view (but don’t interact with) an ad and then later convert.
Camila has an online store and is using Google Ads to improve her online advertising efforts. She currently has Google Analytics set up for her website and now wants to set up conversion tracking in Google Ads. What must she do in order to make conversion tracking effective?
Link her Google Ads and Analytics accounts Select the Conversion Linker as her tag type Use a custom HTML tag on the site’s landing page Select Google Optimize as her tag type Download Google Ads Measurement Certification Exam Answers (PDF)
Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey?
To build brand loyalty To give them a call-to-action To place his ads in a customer-centric channel To get a customer to make their first purchase Download Google Ads Measurement Certification Exam Answers (PDF)
Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare?
Ads used in identical ways, on the same channels, and directed at the same audience. Ads with exposed groups, on the same message, and directed at the same Ads with unexposed groups, on the same budget, and directed at the same audience. Ads with unexposed groups, on the same channels, and directed at the same […]