It algorithmically evaluates individual customer paths. It includes converting and non-converting paths. It’s the most advanced model in Google’s attribution products. It applies static logic to assign a value to each touch-point. Download Google Ads Measurement Certification Exam Answers (PDF)
By setting up an attribution action for website purchases. By setting up a conversion action for in-app purchases. By setting up a conversion action for website purchases. By setting up an attribution action for in-app purchases. Download Google Ads Measurement Certification Exam Answers (PDF)
Link your Firebase account to your Google Ads account. Select Conversions in Google Ads. Select app installs and in-app actions. View data in Google Analytics. Download Google Ads Measurement Certification Exam Answers (PDF)