- Purchases
- Directions
- Leads
- Sign-ups
- Pageviews
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Your online store is using Firebase as its SDK for its mobile app. The app integrates with your website. You’re also using Google Ads to manage your marketing efforts. You want to automatically import conversions into Google Analytics for Firebase. Which action will accomplish this?
Link your Google Firebase account with Google Analytics Make Google Firebase your attribution provider Insert a required JavaScript code onto each web page of your site Enable your Google Analytics account in the Google Publisher Toolbar Download Google Ads Measurement Certification Exam Answers (PDF)
What tag allows you to tell Google Ads which specific customer actions should be tracked as a conversion?
An event tag An analog tag A global site tag A temporary tag Download Google Ads Measurement Certification Exam Answers (PDF)
Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price. Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse?
A brand-focused strategy A pay-per-lead strategy An online-to-offline strategy A social-media strategy Download Google Ads Measurement Certification Exam Answers (PDF)