Google Ads Measurement Answers

Ansel is planning a Google Ads campaign for his new plumbing client. He knows the client’s top priority is new contact form submissions. His client is also interested in measuring newsletter subscriptions. Which two conversion actions can Ansel measure to showcase the campaign’s results in the client’s two areas of interest? (Choose two.)

Knowledge GlassComments Off on Ansel is planning a Google Ads campaign for his new plumbing client. He knows the client’s top priority is new contact form submissions. His client is also interested in measuring newsletter subscriptions. Which two conversion actions can Ansel measure to showcase the campaign’s results in the client’s two areas of interest? (Choose two.)
  • Purchases
  • Directions
  • Leads
  • Sign-ups
  • Pageviews

Download Google Ads Measurement Certification Exam Answers (PDF)

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Google Ads Measurement Answers

You’re setting up offline conversion tracking. You need to to upload offline data into your Google Ads account. Which two formats are supported? (Choose two.)

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Google Docs XML​ Google Sheets CSV HTML Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Creating a call conversion in Google Ads and adding a phone snippet to a web page allows advertisers to use a Google forwarding number. What does this number allow you to monitor?

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The length of each call and time it took place. The specific ad that led to a call conversion. The first and last name of the caller, and their home or business address. The reason for the call, and the specific zip code the call originated from. Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Anthony has a dog-walking business that he manages online, and he’s adopted Google Ads to drive more traffic to his website. He’s one month into his first campaign on Google Ads, now reviewing his conversion data to determine how his ads are performing. He sees that his view-through conversions (VTCs) are low. He’s not sure what VTCs are and what this data means Knowing which two facts about VTCs would help Anthony better understand his conversion data? (Choose two.)

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VTCs are recorded when users interact with an ad and then later convert. In conversion reports, VTC data are included in the conversions column rather than being separately addressed. A view is counted if a person watches an ad for up to 30 seconds OR clicks on a part of the ad. VTCs are conversions […]