Brenda implemented conversion tracking tags for her website. She’s reviewing the total conversions across her ads, using the campaigns report. She’d like to see the total for each conversion type. How can she accomplish this?
By opening her assisted conversions report. By switching to the attribution overview report. By segmenting the data by conversion action. By adding columns for each conversion type. Download Google Ads Measurement Certification Exam Answers (PDF)
WidgetCo wants to increase the total amount of money they make after expenses. They’re unable to change their internal costs. Which factor can WedgetCo lower to drive higher volume and increase the money they make after expenses?
Customer demand Units sold Profit margin Sale price Download Google Ads Measurement Certification Exam Answers (PDF)
Senior executives at a global manufacturing company are determining the key performance indicators they’ll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating?
Marketing objectives Campaign metrics Media objectives Business objectives Download Google Ads Measurement Certification Exam Answers (PDF)