- By placing billboards in neighborhoods likely to have many artisan soap lovers.
- By recruiting existing customers as spokespeople to drive awareness of her store locations.
- By attracting potential customers who usually search for artisan soaps.
- By motivating potential customers to spend more for her high-quality soaps and driving awareness of her store locations.
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
Allows advertisers to bid only for clicks from a specific group. Uses machine learning to set bids, which saves time. Guarantees reduced conversion costs for advertisers. Is auction-specific to increase the chance for conversion. Allows advertisers to serve ads only at specific times. Download Google Ads Shopping Certification Exam Answers (PDF)
A single branch of Simpson Shoes has been operating since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Bert Simpson, is concerned about where potential customers might see the ad. Where would the Simpson Shoes Local Inventory ad appear?
On a billboard anywhere in North America. In Google search from a device within 30 miles (48 km) of the Simpson Shoes location. In a Google search from a device anywhere in North America. On a billboard within 30 miles (48 km) of the Simpson Shoes location. Download Google Ads Shopping Certification Exam Answers (PDF)
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Retention-focused bidding Consideration-focused bidding Conversion-focused bidding Awareness-based bidding Download Google Ads Shopping Certification Exam Answers (PDF)